E-Commerce Sales Analysis by Cosmetics Brand

Order matrix by

Answer the question: Which brands are ordered together ?

Brands are split in 6 groups according to the number of other brands that are ordered with this brand.

(e.g Acqua Di Parma is in Group 1 (Purple) because you can find ordered with only 1 brand, ..., Benefit is in Group 6 (Orange) because you can find it ordered with 56 others brands.

Each colored cell represents two brands that are ordered together; if the two brands are in different groups cell color is black.

Use the drop-down menu to reorder the matrix and explore the data:

Brand Name: Alphabetical
Orders Number: lowest to highest
Color: by brand group

Inspired by observablehq.

Source: Private Dataset.